Jeff Risley blogs that his firm is supporting a survey on cause-related marketing. He’s looking for suggestions for questions.
They’re talking to the causes as well as the marketing people. I’d be interested to know whether not-for-profits feel there is more to this than just generating revenue; do they feel there is an emotional impact on the company doing the marketing beyond extra sales? It would be interesting to get a comparison from them on the difference between campaigns that really satisfy them and those that feel hollow.
