Rex Hammock tells us
One of my lovemarks is suing one of my cluetrain sources. No matter who wins in court, I know ultimately who will win.
’nuff said.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Ton Zjilstra reports: Katrina: Foreign Aid 95% Unclaimed Ton makes a great point here: The Washington Post uses the word ‘allies’ where I would write neighbours friends and/or empathizing and
Several bloggers are talking about Focus today. And Elevator Pitches. Sometimes focus is good, but there’s a lot to be said for peripheral vision. This entry explores that idea with a lot of references to other folks. And concludes the answer is proably
: Yes, And
I thoroughly enjoyed Alan Mitchell’s latest two part rant on brand narcissism. I’m sure Mark will especially enjoy his rip-roaring pisstake of the idea of neuroscience giving clever admen the
Andrew Sullivan found this nugget in a New Scientist (£) article on the effects of Oxytocin. Jennifer Bartz from the Mount Sinai School of Medicine New York, found that it
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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