James and I are getting to work on a new manifesto for Change This. It’s called Co-creation Rules a deliberately ambiguous title. Our aim is put together some of our insights from working with brands and organisations. These are the guys who are taking up the challenge to create stuff in real collaboration with their customers. It’ll be inspired by a lot of ideas from our Open Sauce workshops and we’re trying to make it a fun and practical publication. And here we are co-creating it at James’ house this morning.
Reflections on the power of rehearsal, from a master performer