A good comment at 173 Drury Lane from Adrian Trenholm
Sorry but I think “affinity” is another nonsense marketing word. “Convenience trust and service” should all be givens. Let’s get clear about this: for foodies, it’s about quality and access. For everyone else it’s a class thing.
For me it boils down to who sells the best food and can I get there. Waitrose sells the best, but it’s too far away. Sainsburys is next best and just down the road. I am a foodie. So I go to Sainsburys.