… says Howard Mann in his riff on Guy Kawasaki’s post on The Art of Branding.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Share Post
More Posts
Unhurried marketing
I’m experimenting with marketing less and listening more
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
More Updates
links for 2011-09-22
Robert Paterson's Weblog: The war on Cancer – after 40 years and billions how have we done? #fail "Greed bordering on the grotesque has been allowed to rule the game
22 September 2011
Evil Twin visits America
I see my evil twin brother Matt is on tour in the US, as follows. If you live in these places, I heartily recommend meeting him. Washington from May 9th
9 May 2008
Who is behind the Office Max blog?
I just got linked from the Office-Max blog. It seems to be some kind of corporate blog but there is no “about” page or any clue as to its author.
2 April 2005
Fixing and exploring
Chris Corrigan writes about the tension between theorising and doing – in the context of change in organisations: Traditionally academics are suspicious of practitioners who fly by the seat of
8 August 2015