It’s time for companies to learn how to let go of the need to “own” a customer. What would happen if we tried to “own” our significant others? Or “retain” them? They’d probably walk out on principle. The key in relationships — whether personal or business — is to earn trust and respect and affection. Customers are not objects to be acquired; they are free entities who make choices.
Yes, yes, with a side-order of yes… and could I have another glass of the vintage Yes with that? Thanks.
Let’s mind our language marketing people and try to avoid these ways of talking that seem to strip the humanity out of us in the very uttering.