Johnnie Moore

Idea Zoos vs Idea Habitats

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Thinking some more about my previous post and this common metaphor of “capturing” ideas and knowledge.

It makes me think of how wild animals are captured and put in zoos. The desire to provide the public with an amusing spectacle sits uneasily with claims about protection and preservation. Same with capturing ideas in brainstorms… are we really trying to protect and support these ideas, or are we really trying to keep other people reassured and entertained?

Maintaining the natural habitat for species is more challenging and doesn’t provide as much short term gratification. Similarly, supporting the kind of working relationships in which ideas naturally flourish is much more challenging to hierarchical organisations than creating brainstorms and innovation incubators and hubs. The urge to have something organised, and centralised may distract us from what really allows ideas to flourish.

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