Dept of straws-in-the wind.
Hugh is now working for Microsoft an organisation he’s been teasing, challenging and generally joshing for months now.
Flattery is starting to look so twentieth-century, don’t you think?
(And judging by this from Lloyd, they do need Hugh’s help)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Mark at fouroboros has posted a passionate response to my earlier post on modesty. I want to pick up on this robust observation: Lying, fudging or corporate cosmetic surgery in
Reflections of the ups and downs of blogging and not taking it for granted. And how blogging is changing my life and my business.
Ghetto Testing – Only Dead Fish Ghetto testing is geekspeak for going to prototype rather than researching abstract ideas with potential customers. "question customers with prototypes not questions" Online, Anonymity
Dan Pink gives a punchy TED talk about the adverse impact of incentives. He reports studies that show that offering incentives will increase performance for routine tasks. But for activities
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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