Good post by Cathy Moore (such a talented family don’t you think?)
Have you forgotten your place? Just read some Corporate Drone. “Oh, I remember now,” you’ll say. “My place is below this exalted writer. I am but a peon.”
Especially good on the subject of lawyers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Euan makes a very interesting point:Contrast this with this and consider where the future lies.
I know I bang on about this, but I keep running into examples of how abundant innovative thinking is, while large organisations and their advisers wring their hands about how
Thanks to Jack Yan for spotting this site where you get to create your own South Park character. I’m not sure how this fan site relates to the brand but
I enjoyed John Hagel’s latest post Resolving the Trust Paradox. I do think paradoxes are interesting; shifting perspective to paradox from contradiction often seems to open up new possibilities. I
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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