Johnnie Moore

links for 2010-04-28

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Conversational leadership

David Gurteen tweeted this interesting article (pdf): Conversational Leadership: Thinking together for a change It makes a lot of sense to me pushing for a

Scaling or evolving?

This post really interests me: Innovation for Development: Scaling Up or Evolving? As they complete some pilot experiments in development work the authors recognise that

Jersey

I’ve just given a presentation on Beyond Branding in Jersey. It was fun to take ideas that have been percolating for months and give them

Badgers and the joy of complexity

Great article in today’s Independent. The government decided to take action to stop the spread of TB among cattle. They found that badgers were to

More on what is marketing…

Jennifer Rice continues our rolling dialogue about what marketing’s job is. I appreciate Jen for keeping a good thoughtful exploration going. David Foster at PhotonCourier

Chautauqua

I’ll be taking part in the Chautauqua online discussion of Beyond Branding, from 15th to 29th February. Fellow authors Denzil Meyers, Chris Macrae, Julie Anixter

Microsoft’s embarassing metadata

Found via Richard Gayle is Strike that Out Sam. This is a cheeky exploitation of the fact that Microsoft Word documents retain the fingerprints of

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Kindness

Chris Corrigan describes some insights from First Nations elders in Canada. Here’s one: I asked him about the Ojibway word “ogiimaw” which is often translated as “chief” or “boss.” I

Johnnie Moore

Vodka selling by word-of-mouth

Jackie Huba found this article: A cut above from the Sydney Morning Herald. To launch its new Vodka brand in Australia Absolut have ditched conventional advertising in favour of word-of-mouth.

Johnnie Moore

Care vs Service

Rob Paterson sparks thoughts on the difference between Care and Service.

Johnnie Moore

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply fail to engage with the