Another case study in how not to do social meeja. In this case Gillian McKeith. "In her programme she insists on poking around in people’s faeces to determine their health. For Gillian, this could have been a digital number two that was flushed away and forgotten about, but instead Twitter has its giant Petri dish out and now we’re all having a good hard look at her online waste."
Can we find the right sprit for creative disruption?