I’m repressing a snicker at a different interpretation of the term. Slightly more seriously I dislike the term tools used to refer to a way of working with human beings. I think it perpetuates the mechanistic myth of organisations.
Anyway having cleared my throat, it’s interesting that newcomers to the survey are corporate blogs and collaborative innovation (oh and consumer ethnography).
I read the Bain description of blogs which was reasonable enough though tinged with a command-and-control sensibility (Ensure consistency with corporate image and product branding; Establish the blog’s focus and mission; blogs can strengthen relationships with targeted customer groups and position CEOs and other employees as industry experts).