Marketing as teaching

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Yet another smart post by Kathy Sierra: You can out-spend or out-teach. Snippet:

…teaching is the “killer app” for a newer more ethical approach to marketing. While in the past, those who out-spent (on ads, and big promotions) would often win, that’s becoming less and less true today for a lot of things–especially the things designed for a younger, more-likely-to-be-online user community.

Of course, most us will have, how shall I put this?, mixed experiences of teaching and I think most people trying to create a brand will also need to see themselves as learners. Let your customers teach you, too.

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on email

Stay Connected

More Updates

Everyday absurdity

Instead of fearing absurdity, it’s possible to embrace it as a way of increasing creative confidence