McCracken on the Tahoe

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Grant McCracken weighs in on the hoohah over the Chevy Tahoe user-generated ad effort. He puts it better than I did.

There is a fundamental shift in the rules of the game of marketing. We have to change our risk tolerances. We have to understand that the marketer’s work once so dominated by risk avoidance, is now much more about risk management.

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on email

Stay Connected

More Updates

Everyday absurdity

Instead of fearing absurdity, it’s possible to embrace it as a way of increasing creative confidence