McCracken on the Tahoe

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Grant McCracken weighs in on the hoohah over the Chevy Tahoe user-generated ad effort. He puts it better than I did.

There is a fundamental shift in the rules of the game of marketing. We have to change our risk tolerances. We have to understand that the marketer’s work once so dominated by risk avoidance, is now much more about risk management.

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