Top blogging by Jackie Danicki. Here’s what Andrew Sullivan would call the money quote:
If any of us wanted to play stupid games with execs who know little about what we do but whose egos we need to massage, we
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
My pal and business partner James Cherkoff has a pithy little post on control and dealing with not having it. But yes the rules are different and this is –
Andrew Sullivan quotes Tolstoy: It seems to every administrator that it is only by his efforts that the whole population under his rule is kept going, and in this consciousness
It’s been a bit quiet here lately because to be honest I have been a bit addicted to World of Warcraft this week. Still I feel better knowing Mr T
The good people at NESTA have posted a video of Co-Creation Rules. It’s about 20 mins extracted from the 90 min workshop James and I hosted there last month. It’s
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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