Mickey Mouse and Social Media

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Rob makes a great point in his post about Boingo’s human approach to social media.

At Disney the surface of the Brand Icon never changes but inside the mask is a person who changes all the time and so is never allowed to speak… But in the new world we have to take off the costume and let the person inside have conversations with the public – HARD to do.

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