I’m loving David Weinberger’s witty take on various schemes for making money out of social media etc.
Now the panel of experts gets up. Unfortunately the first one says “Advertising and content, what’s the difference? Ads and content are all mixed up in the traditional media, so why not on the Web?” [A: Because the Web is ours and we’re trying to build something better.]
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I had a great meeting with two fellow London bloggers last week Freddie Daniells and Max Blumberg. This prompted various thoughts, here are some of them: 1. Whenever I meet
Mistakes can create more engagement, but we should be wary of faking them
“I don’t read any more. I just talk to people who have.” – Dr Tom Malloy University of Utah quoted by Paul B Hartzog at Many2Many. Hartzog continues When two
News Desk: Cowboys and Pit Crews : The New Yorker "We train hire and pay doctors to be cowboys. But it’s pit crews people need." Lessons about complexity that apply
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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