John Moore (the US one) says What Al Ries doesn’t get about marketing
I can
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
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Trying to impress
Dave Pollard links to: Who are you trying to impress. Justin Kownacki analyses the pitfalls of conversation where the battle for status precludes deeper engagement. His suggested remedies are all
13 July 2008
A second helping of Gonzo
Chris Locke posts a second instalment of Gonzo Marketing. More great stuff. My favourite bit: In marketing just as in government, professionalism tends to hew unimaginatively to its own timid
22 March 2005
On Seniority
I notice the word “senior” used a lot in business speak. On The Apprentice the other week Donald introduced two execs from P&G and emphasised that they were “senior”, with
16 November 2004
Dell letdown
Dave Pollard writes a scathing report – My Dell Story – which reminds me of several of my own experiences trying to get “support” from PC companies. Going beyond his
1 August 2004