Neurononsense

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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So many business books and trends seem to have the following pattern.

1. Identify some newish area of scientific research

2. Oversimplify and dramatise it

3. Say how you can now make shedloads of money from it

Mark Earls actively patrols outbreaks of this pattern in relation to neuroscience. His latest post is well worth a read.

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