Open Source catfights

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

James points to the Economist’s take on Open Source business: Open, but not as usual. It’s an interesting piece, arguing

New business models are being built around commercialising open-source wares, by bundling them in other products or services. Though these might not contain any software source code, the open-source label can now apply more broadly to all sorts of endeavour that amalgamate the contributions of private individuals to create something that, in effect, becomes freely available to all.

The tone is interesting; for me there’s an assumption that open source is basically quite risky, with undue emphasis on alleged flaws in things like Wikipedea. James also points to a vigorous fisking of the article by Groklaw, which points out several factual discrepancies in the Economist piece, an ironic sidelight on its questioning of Wikipedia’s factual integrity.

And Tony Goodson pointed me to this rant by Andrew Keen against Glenn Reynolds’ Army of Davids. Keen is a good read but comes across to me as fairly shrill, screeching in hyperbole against hyperbole.

Part of the trouble is that we all like to use terms like Open Source to mean different things. James and I like to talk about a deep and shallow end of the pool. At the shallow end, companies get customers to collaborate in small ways, for instance to create advertising. At the deep end, customers pretty much create the product. There are lots of places in between. Choose the depth, and the sort of risk you take, according to personal taste.

I emphasise sort of there as I’m tired of people lalbelling collaborative approaches as somehow more risky than conventional ones. For me, it’s a choice of different sorts of risk: for instance, the risk of “losing control” or the risk of being ignored as unengaged and boring.

—–

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2006-03-23

Speed Demons There are two sorts of business – the quick and the dead. That’s the slightly hyper version of this Business Week story on alacrity. Hat tip: Declan Elliott

Johnnie Moore

Blogs and Social Media Forum

I spent yesteday at the Blogs and Social Media Forum. Turned out to be an interesting day. This was an event about blogging that had attracted a large audience of

Johnnie Moore

Forget advertising

Rob Paterson has two excellent posts throwing down the gauntlet to conventional thinkers in ad agencies and beyond. Online advertising is NOT marketing 2.0.

Johnnie Moore

Word of the day

Paul Levy came up with a word in a comment to his post about “icebreakers”. Some briefs might translate as “can you facilitate for these people to do what I