I’m fond of Gandhi’s suggestion: “be the change you want to see in the world” but perhaps the folks at Keep Britain Tidy aren’t.
This is the ad they’re putting on bus shelters across London. To me it says: litter is caused by male teenagers and they are pigs.
Even more delightfully their site allows you to upload a friend’s image and turn them into a pig too.
And this campaign is intended to promote community-mindedness?
I don’t know how many people sat around a table thinking this was a good idea, but I wonder if they’d have done better to go outside for an hour and pick up some litter instead?