Johnnie Moore

Rage Boy exuberant

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Chris Locke aka Rage Boy is on top form today writing about the announcement of a new version of Internet Explorer. Let’s just say Chris is a bit sceptical about Microsoft and exuberant about Firefox.

I guess it’s just that I like a good firefight every once in a while. It clears the air. Like everybody in town getting wasted for carnival. I just went over to the IEBlog which I’d never even heard of before today and was rolling on the floor laughing at all the Firefox molotovs being tossed into that um conversation…

I knew the net was going to do this someday. I could feel it in my creaky old bones ten years ago, maybe 20. One day, I thought, some giant company is going to make some major announcement — or what it would like the world to believe is a major announcement — but the carefully crafted if utterly empty rhetoric will be drowned out by the block party going on next door.

Plus a good one-liner which I’m sure Robert Scoble will take in good part.

Now, I like Robert, and I know he’s got a tough job over there at Microsoft, walking that fine line between truth and dare.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Emerging from complexity

I was indulging myself in reading some old posts here and found a couple relating to muddle and emergence. I reread my review of Patricia Shaw’s Changing Conversations in Organisations.*

Johnnie Moore

In the box: revenge of the geeks?

Prompted by several friends and finally by some excellent posts from Marc Babej, I’ve read Douglas Rushkoff’s latest, Get Back in the Box. This is one of the best non-fiction

Johnnie Moore

The trap of “making things easy”

Another short video in my reflections series. People think facilitation is about making things easy. I’m not so sure. Warning: skinny man attempts yoga in this clip.

Johnnie Moore

Us Now

I’m just back from a screening of Us Now courtesy of NESTA. It’s a one hour documentary exploring the question: In a world in which information is like air, what