Reicheld on Loyalty

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Another gem from the ecsw newsletter. Fred Reicheld on loyalty:

There’s a paradox at the core of loyalty. Business is the pursuit of self-interest. Loyalty implies self-sacrifice. So business loyalty is an oxymoron. A customer is not going to be loyal to most organisations because most organisations have their own interest not the customer’s, at heart. When the Harvard Business Review was choosing a cartoon to illustrate a paper of mine on loyalty, they chose a dog.

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