Update: Andrew Smart picks up on this and I particularly agree with him on this point:
And the guy from McDonald’s quote is like a red rag to a bull.
“We’re offsetting it with other package reductions but that white bag is important to the brand” Honestly if you’re not slightly irritated by that remark then you have a higher corporate bullshit tolerance than me. This kind of nonsense makes me foam at the mouth. What on earth does the average McDonald’s user think when they get their fries delivered in a white bag?