Sign of the times

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Martin Oetting at Consumer Empowerment found this little gem.

In a local campaign in the US GM brand Pontiac used a rather unique call to action: “Don’t take our word for it google pontiac and discover for yourself”. To explain the approach, GM’s head of sales said in BusinessWeek: “We’re touting Google, frankly, because it stands for credibility and consumer empowerment, and we like the association.”

Martin says this hardly qualifies as consumer empowerment. I see his point but I think it is at least an acknowledgement of consumer power. And it’s certainly another sign of how power is shifting in the world of marketing.

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