Singapore Girl and fortune vs formula

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Nick Wreden reviews Asian Branding, and tells a great story about how the Singapore Girl ad campaign was sold to the airline by a failed restauranteur who became a leading Asian adman.

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Over at FusionBrand Nick Wreden reviews Asian Branding, a book by Ian Batey, creator of the Singapore Girl advertising. Whatever you think of it, it is one of those very rare campaigns that has endured, having been around for 30 years.

I liked the story of how Batey won the account in the first place, on the strength of a track record as… a failed restauranteur.

The board of directors asked him:

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