Johnnie Moore

Surprise

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Kathy Sierra writes

I worked for a guy who ran an exclusive foofy, insanely expensive health club. He took 100% of what should have been (back then when Ads were King) his advertising budget, and instead put ALL of it into a monthly “member surprise” budget. Nobody ever knew what was going to happen. You’d be in an aerobics class with 100 people (it was a big place), and as you walked out, suddenly there were carts loaded up with bowls of frozen yogurt and a toppings bar. You’re in the weight room when the employees start walking through handing out exclusive t-shirts, always with his logo, and always with a fun quote, that you knew would never appear on a t-shirt again. Members collected these things like rare beanie babies. The late-night exercise classes were the hardest to fill, but he would take the worst time slot and make it interesting… the 9 PM folks might walk out of class only to be handed a wine cooler or even a relaxation CD.

I’ll have whatever she’s having.

Share Post:

More Updates

someone filming

Making little videos

I’ve not been blogging much here lately. I’m glad to have a decade’s worth of posts to look back on but I’ve been conspicuously not

Foggy driving

Driving in fog

A metaphor about writing has wisdom for much of our lives at the moment