McCracken on the Tahoe

Grant McCracken weighs in on the hoohah over the Chevy Tahoe user-generated ad effort. He puts it better than I did. There is a fundamental shift in the rules of the game of marketing. We have to change our risk tolerances. We have to understand that the marketer’s work once so dominated by risk avoidance, […]

Chevy mixes it up

It’s been fun watching the frenzy over the Chevy Tahoe ad campaign. GM started a competition for anyone to create an ad for their SUV and some folks created some rather sharp entries highlighting the ecological downsides of SUVs. I think this is all excellent and I don’t share what appears to be the prevalent […]