Continuing my thoughts on the downsides of focus groups. I’m not saying they are inherently wrong but that there’s a lot that’s not good about the way they are often used.
Leapfrog Research had a good article in the MR industry magazine recently. Here’s a copy (word format). I love the descriptions of what goes on in the client side room (the room where the clients sit watching the group take place)
The viewing facility as business centre
Mobile phones recharged, laptops plugged in
