Social Media is one of those phrases that needs to be killed and the ashes scattered in an undisclosed location over an unmarked gravesite. It is an oxymoron of the first water.
The nub of his argument echoes Brian of Nazereth: We are all individuals.
I’m just left wondering if Social Media is actually a tautology rather than an oxymoron but clearly I need to stop blogging right now as I’m descending into pedantry and obscurantism.
Update: Doc Searls is more articulate than I am.