The mechanistic mentality

Introducing Chris Lawer's blog on the failings of CRM due to a mechanistic mentality
Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Chris Lawer has started blogging and today’s entry is worth a read; here’s an extract:

Why do many brands still appear to forget the importance and role of the real relationships that should exist between themselves, consumers and society? Why do we live in a socio-economic vacuum of decaying trust? Why are most brands just wrapped in a surface veneer of humanity and

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