Today’s helping of Gonzo

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Chris Locke continues his series on Gonzo Marketing. Here a bit that jumps out at me:

Being a full participant in events, having a point of view a deeply personal perspective: gonzo is about being engaged. It’s not distanced, impartial or “objective” — it cares about outcomes.

I also enjoy the relish with which he shows us his one-star reviews on Amazon.

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