Johnnie Moore

Yes Car Discredit

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Once in while I realise how lucky we are to have the BBC.

Last night was one of those moments. A remarkable piece of investigative reporting on Yes Car Credit. It exposed loathsome sales practices, shoddy car maintenance unabashed racism and general all round nastiness at the company’s Croydon branch. A shocking contrast to the bright and cheery image the company cultivates in its advertising. Here’s an article with details: Car and finance providers target poor

The BBC filmed at Croydon after receiving a spate of complaints from Yes Car customers – over 1 000 to date – who say they have been lied to, sold expensive insurance and finance packages as well as cars that are over-priced and not up to scratch.

The behaviour of the staff that were filmed veered from the highly offensive to the highly questionable.

Sales staff were shown lying to customers in order to sell car finance and insurance as well as cars.

The most obvious trick was to do a pretend phone credit check, just to get the customer to come in for another appointment.

On one occasion a customer was threatened with credit blacklisting if she did not come in as planned.

Poor targets

On average, Yes added

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Not getting it

I took this picture on Thursday here in Islington. A few hours earlier Graeme Souness had been sacked as manager of Newcastle United. London’s Evening Standard has long reported news

Johnnie Moore

Zopa up

Thanks to Tim Kitchin for emailing me to say that Zopa‘s website is up and running. Tim says in his mail: I am proud to be peripherally connected to this

Johnnie Moore

Benevolence and cockroaches

James emailed me a link to this presentation by Paul Graham at Startup School. Share and annotate your videos with Omnisio! Some great thoughts here about the value of benevolence