I’m Johnnie Moore, and I help people work better together
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Tim Kastelle wonders how we can get out of our thinking ruts. He pulls together several different threads including this argument from Jeffrey Phillips: Most businesses are about identifying a
I had a chance to share a few improv games this morning at the ActKM conference in Melbourne. I chose some simple turn-taking games which generally show that following apparently
Tim Kastelle introduces me to Sturgeon’s Law, which states that Nothing is always absolutely so. He also sums up why it’s tempting to ignore it. Now that’s a really bad
Bill Isaacs’ book Dialogue highlights some useful analysis by David Kantor. Kantor developed his thinking about family systems and took it into the organisational world. One of his most interesting
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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