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Day: March 24, 2004

Johnnie Moore

The things they say…

24 March 2004

Leafing through the latest mag from the Market Research Society (yes I know, I need to get out more) I found this comment in an article on humour. It’s made by Danny Josephs of the agency that does the ads for Tango. This a celebrated and controversial campaign here in

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Johnnie Moore

Polarity Management

24 March 2004

I went to a fascinating presentation yesterday, given by Cynthia Haddock and organised by AMED. She talked about Polarity Management and her experience of working with it. Here’s a snippet from the Polarity Management website which captures the central point rather well: Intuitively those of you who have “been around

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Johnnie Moore

Another customer-centric myth

24 March 2004

Lee at Headshift picks up on my entry on customer-centricity. He identifies another myth… which is the idea that innovation and production is demand-driven. Why is it so hard to buy single or even double-blade razors in supermarkets? Not because consumers demanded 3 or 4 blades on their razors, I

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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