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Johnnie Moore

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Category: Branding

a bronze facemask of a man, holding his finger to his lips, as if to encourage silence

Unhurried marketing

11 August 2023

I’m experimenting with marketing less and listening more

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Johnnie Moore

Embrace the boring until you find it interesting

30 November 2012

This idea from Bernie de Koven got me thinking. I opine that work is in fact, already fun. That attempts to make it more fun through the use of awards and rewards, parties and dress-down days lead to something significantly less than fun. And that rather than finding ways to

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Johnnie Moore

Zeitgeists are not markets

18 April 2010

Nice quote from Lao Tzu The highest type of ruler is one of whose existence the people are barely aware. Next comes one whom they love and praise. Next comes one whom they fear. Next comes one whom they despise and defy. It comes from Anne McCrossan’s post The Price

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Johnnie Moore

Forget advertising

5 March 2010

Rob Paterson has two excellent posts throwing down the gauntlet to conventional thinkers in ad agencies and beyond. Online advertising is NOT marketing 2.0.

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Johnnie Moore

Using an issue as a social object

9 December 2009

Rob has a good post about KETC‘s launch of an H1N1 blog following on the heels of their mortgage-crisis blog. Rob’s been closely involved with US public broadcasting as it figures out how to navigate the waves crashing around all mainstream media. Rob says When we began to wonder how

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Johnnie Moore

Tiger, Branding and Shadows

6 December 2009

I suspect the conventional wisdom is that Tiger Woods was the perfect case study in branding until just a few days ago. I’d like to propose that he’s potentially a more useful if bothersome, case study now than he was then. Most branding is still obsessed with idealisation, creating notions

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Johnnie Moore

More on brand narcissism

1 December 2009

I thoroughly enjoyed Alan Mitchell’s latest two part rant on brand narcissism. I’m sure Mark will especially enjoy his rip-roaring pisstake of the idea of neuroscience giving clever admen the magic key to control the consumer’s little brain. It is scientifically proven that most decision-making is inaccessible to introspection by

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Johnnie Moore

Airline hamster wheel slowing

29 November 2009

I just got a letter from Virgin Atlantic. They’re trying to put a cheery spin on the fact they’re downgrading me from Silver to Red in the frequent flyer programme. I’m expecting the same soon from United where I plummeted from Gold to Silver last year and now will fall

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Johnnie Moore

Silliness, period.

24 November 2009

Jeff Jarvis has a pithy rant against corporate fussiness over how their names get spelt. Apparently, “AOL” has just become “Aol.” with some hoohah about the importance of the period, or full stop as they may or may not allow us Brits to call it. This kind of thing has

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Johnnie Moore

“Pepsi to cease advertising”

21 October 2009

I thought this Onion report was very funny and like all really good satire points to a truth that some may find uncomfortable. I urge you to enjoy the whole thing before reading the next few paras. Consider some of the statements the Onion puts in the mouth of the

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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