Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Blogging for Ourhouse
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
Keeping up with Tony Goodson
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
The power of community
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Collaboration
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
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The grey area
Curt Rosengren tells the story – First learn to ask the questions – of this guy Gary Erikson and how he turns round a business. Here’s the nub of it
11 April 2005
Feeds, revenue, and paying attention.
David and Shawn at adpulp got stuck in to my comment about RSS Feeds. (RSS is a way of sharing the content of a blog or other webspace without folks
12 January 2005
Innovation without IP
Tim Kastelle has a great post on Innovation without Intellectual Property Protection prompted by this TED talk by Johanna Blakely. It turns out there are lots of huge industries that
4 June 2010
Good for nothing
I spent Friday evening and Saturday at goodfornothing. It was a creative hackathon where we worked on briefs for three great social enterprises organised by my friends at Pipeline. A
6 December 2010