Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Blogging for Ourhouse
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
Keeping up with Tony Goodson
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
The power of community
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
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Co-creating value
Chris Lawer points to Prahalad’s new book, The Future of Competition: Co-creating Unique Value with Customers. The blurb for this says it’s about the evolving role of the consumer from
8 January 2004
Changing mental models
Evelyn Rodriguez reflects on Flexing Mental Muscles. Perhaps the nub is two paragraphs quoted from The Power of Impossible Thinking. “The first kind of learning, which is far more common
20 September 2004
Interesting times
I think we’ve barely scratched the surface of how networks could change the way we live our lives. David Weinberger lists a few fascinating projects that use web technologies to
16 January 2007
Harry Potter and the Mandrake of Doom
… is just one of the results from Neil T‘s Random Harry Potter Book Title Generator. I also liked Harry Potter and the Philospher of Luton and Harry Potter and
5 January 2005