Forget advertising

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Rob Paterson has two excellent posts throwing down the gauntlet to conventional thinkers in ad agencies and beyond. Online advertising is NOT marketing 2.0.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

The management myth

I enjoyed Matthew Stewart’s polemic against management education in The Atlantic. He recounts his success in management based on a mixture of philosphy and… winging it. After I left the

Johnnie Moore

Ending bonuses

Henry Mintzberg one of my favourite business thinkers lets rip in the WSJ: No More Executive Bonuses! Conventional wisdom seems to take it for granted that finanical incentives are the

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Millie the 80-year-old videoblogger

Good post by Jackie Huba about an 80-year-old videoblogger. Market researchers pay handsomely for this kind of research, yet it’s unclear how many companies scan the web for free Millie

Johnnie Moore

Whose authenticity ?

Tony down in Melbourne asks a good question today. Why do we praise and worship false beauty but not false athletic achievement? How come it’s abhorrent for an athlete to