Forget advertising

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Rob Paterson has two excellent posts throwing down the gauntlet to conventional thinkers in ad agencies and beyond. Online advertising is NOT marketing 2.0.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Making do

Lovely post by Chris Corrigan: Making Do. If you can’t make do with this fillet, you might enjoy reading the whole thing. Materialism and the acquistion of stuff infects so

Johnnie Moore

Delicious

I seem to have got back into the habit of adding links to Delicious but the addon for cross-posting them here isn’t working. Perhaps that’s a good thing. Anyhoo, if

Johnnie Moore

The blooper reel

There’s a lot of creative energy in failure, if you don’t take it too seriously. Here are some of the out-takes from our recent video shoot. In some ways it

Johnnie Moore

Efficiency

This thought by Antonio Dias jumped out at me from Dwight Towers’ post about mastery and control. Control is tied to the idea that we can limit energy expenditures and