Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Keeping up with Tony Goodson
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
The power of community
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Blogging for Ourhouse
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
Collaboration
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
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Teacher Trances
I captured this split screen from Al Jazeera on my phone. Each day this week Viv McWaters and I have been sharing experiences with a group of facilitators from many
2 March 2011
Procrastination
I’m a terrible procrastinator. Or perhaps I should say I’m a very skilled one. For the last couple of days I’ve been feeling a bit gloomy. And anxious about a
22 December 2004
Bacteria talking
A friend at NPR pointed me to this fascinatiing story (read or listen): A Biologist’s Listening Guide to Bacteria. A scientist discovers how bacteria talk to each other so they
13 September 2006
Branding by accident
Telstra Clear staff in New Zealand have received a not-very-festive email from their CEO Allan Freeth who says the company is on a “trajectory to disaster” because they lack the
27 December 2006