Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on superficial rebranding exercises and I enjoyed this ironic comment on the phenomenon. A cute bit of viral marketing for The Design Conspiracy.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Earlier this week I attended a debate on the proposition “Marketing isn’t Working”. Like all such adversarial set ups it tended to revolve largely around
I’ve just received a delightful gift from my friends at On Your Feet. A tiny box is wrapped in a strip of paper bearing four stories. Here’s one One day
Another nice nugget found by Richard Oliver: Once people see themselves as influencing one another they cannot be merely victims: anyone, however modest, then becomes a person capable of making
So I’m in Toronto for a few days, for the conference on Improv in Business. Looking forward to an inspiring time. This evening we kicked off with a performance of
It’s great that the spread of technology empowers individuals to create their own mini TV ads. This was posted by Oliver Willis: RNC Redux makes a biting point about the
