Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on superficial rebranding exercises and I enjoyed this ironic comment on the phenomenon. A cute bit of viral marketing for The Design Conspiracy.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Earlier this week I attended a debate on the proposition “Marketing isn’t Working”. Like all such adversarial set ups it tended to revolve largely around
Alek Kjerulf writes about business culture. A Dutch sociologist asseses several factors including something called a Power Distance Index (how hierarchical) and Uncertainty Avoidance Index (how scared of ambiguity). The
I’m blogging this from Heathrow where I’m en route to New Zealand for a holiday away from it all. I’m looking forward to watching the tide go in and out
Dave Snowden mentions two good aphorisms to guide vigorous debate argue as if you are right and listen as if you are wrong (from Karl Weick) strong opinions weakly held
Here at IMC David Weinberger is on his feet. He’s having a go at marketing. Here’s one of his ideas which hits the spot for me. I’m paraphrasing here but
