Johnnie Moore

Medinge Moments

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this blog updated from there but I’m afraid I was distracted from the continuous stimluation of the debate. And where else could one sample the multi-culutural exprience of hearing Benny Hill sketches about an Indian interviewing a chinaman presented by a Hong Kong-born New Zealander in response to questions from an Englishman living in Norway?

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Marketing, diagrams and despair

Earlier this week I attended a debate on the proposition “Marketing isn’t Working”. Like all such adversarial set ups it tended to revolve largely around

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2011-04-18

The Psychology of Architecture | Wired Science | Wired.com The colour of the room seems to have a powerful impact on how we think when in it. File this with all

Johnnie Moore

Who said…

… that Americans don’t do irony? Well whoever it was can’t have met Tom Guarriello. Here’s Tom’s appreciation of a CNN interview with a presumably breathless Saatchi CEO Lee Daley.