Johnnie Moore

Medinge Moments

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this blog updated from there but I’m afraid I was distracted from the continuous stimluation of the debate. And where else could one sample the multi-culutural exprience of hearing Benny Hill sketches about an Indian interviewing a chinaman presented by a Hong Kong-born New Zealander in response to questions from an Englishman living in Norway?

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

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The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

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We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Sky High Airlines

Jay Allen’s blog linked me to SkyHigh Airlines a spoof site with the motto “Flying More Caring Less”. Nuff said. Turns out to be a

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The day as standard unit of time for events

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