Skip to content

Johnnie Moore

  • Home
  • Work With Me
  • Leadership
  • Team coaching
  • Books
  • Videos
  • Blog
  • Contact
  • Home
  • Work With Me
  • Leadership
  • Team coaching
  • Books
  • Videos
  • Blog
  • Contact

Category: Market research

Johnnie Moore

Survey fatigue

26 March 2007

I’ve just completed a survey handed to me at Euston station the other day. It’s one of those standard multiple choice jobbies. Don’t ask me why I did it I generally dislike these things intensely. It’s a 4 page effort and I was bored after page 1. The first question

Read More »
Johnnie Moore

The tyranny of the explicit in marketing

13 March 2007

I’m continuing to have thoughts in response to reading Herd probably because Mark Earls’ position so often reverberates with mine. There’s nothing like having one’s prejudices supported. Like me Mark enjoys taking potshots at market research. In particular, the effort to read the minds of individuals in search of the

Read More »
Johnnie Moore

The “I love data” guy

11 June 2006

Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone who loved data. And he clearly does. Which is great. There are plenty of folks who say metrics are important, and many of them sound

Read More »
Johnnie Moore

MRS conference

24 March 2006

James and I put in an appearance at the Market Research Society Conference in London yesterday. We gave a short talk about Blogging and listened in on an earlier session on Word of Mouth chaired by Mark Earls of Ogilvy. There were some interesting ideas and insights from panel and

Read More »
Johnnie Moore

Two sorts of consultation

16 February 2006

By accident two British Government efforts at consultation have come my way today. The first is contained in the Guardian News Blog, where this article, How should we fund an African NHS? appears. At the foot of the article is this intriguing paragraph: Guardian Unlimited readers can post their thoughts

Read More »
Johnnie Moore

Bypassing the middleman in market research

20 January 2006

I’m reading John Seddon’s book on quality management, I want you to cheat!. It challenges conventional ideas of managing quality through service guarantees and measurements. He contrasts two approaches to using customer feedback. One bank employed a firm of consultants to do “mystery shopping” in its branches, leading to staff

Read More »
Johnnie Moore

Millie the 80-year-old videoblogger

29 November 2005

Good post by Jackie Huba about an 80-year-old videoblogger. Market researchers pay handsomely for this kind of research, yet it’s unclear how many companies scan the web for free Millie research. We know Coca-Cola Company doesn’t. Here’s an idea: Send customers webcams to record video diaries about them and your

Read More »
Johnnie Moore

Conversing with customers

8 November 2005

Jennifer Rice has just added an interesting post on Talking with Customers. Essentially saying ethnography (ie watching what people do) is great AND talking to folks is also pretty good – even if it’s true that sometimes people make predictions about their own behaviour that aren’t true. An important Yes

Read More »
Johnnie Moore

Trained hoplessness

21 October 2005

Rick Rappe at The Customer Service Survey points to this article by John Goodman and Cindy Grimm in ICCM weekly: Beware of Trained Hopelessness. Essentially, they speculate that fewer and fewer customers now bother to complain… so the old saw about their being 10 problem-sufferers for every explicit complaint is

Read More »
Johnnie Moore

Adaptive conversations

21 September 2005

I don’t often write about market research these days. There’s only so much mileage in berating a moribund industry. But I thought Greg Clemenson’s post on adaptive conversations was interesting. Ok not exactly storming the MR bastille and releasing the thousands of underpaid street interviewers and bored respondents… but hey,

Read More »
« Previous Page1 Page2 Page3 Next »

Popular Categories

  • Videos
  • Collaboration
  • Facilitation
  • Branding
  • Miscellaneous (everything is)

Popular Categories

  • Authenticity
  • Podcasts
  • Blogs & Networks
  • Market Research
  • My News

Contact

  • +44 7973 414263
  • Email Me
  • LinkedIn

About

I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

© 2026 Johnnie Moore | Privacy | Hosted by Wingnut

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT