Cheap and simple research

I used to do a lot more market research for people. These days I’m doing it less often. I think it’s because I’ve become disillusioned about its value. Things like focus groups are actually quite lucrative but I find it harder and harder to convince myself that they offer value to the client. I often […]

Focus group flaws

Tony‘s been writing of his first time experiences of focus groups – two in one week. He comments: I attended my first ever advertising focus group – a virgin audience member. Fascinating! We watched batches of TV adverts, rated them in real time on a handheld turning knob and then answered some questions on each […]