Adaptive conversations

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I don’t often write about market research these days. There’s only so much mileage in berating a moribund industry.

But I thought Greg Clemenson’s post on adaptive conversations was interesting. Ok not exactly storming the MR bastille and releasing the thousands of underpaid street interviewers and bored respondents… but hey, at least reintroducting a little humanity to the tired process of getting customer feedback in a way that doesn’t shove us into the researcher’s preset boxes…

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