Johnnie Moore

Adaptive conversations

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I don’t often write about market research these days. There’s only so much mileage in berating a moribund industry.

But I thought Greg Clemenson’s post on adaptive conversations was interesting. Ok not exactly storming the MR bastille and releasing the thousands of underpaid street interviewers and bored respondents… but hey, at least reintroducting a little humanity to the tired process of getting customer feedback in a way that doesn’t shove us into the researcher’s preset boxes…

Share Post

More Posts

Focus group flaws

Tony‘s been writing of his first time experiences of focus groups – two in one week. He comments: I attended my first ever advertising focus

Cheap and simple research

I used to do a lot more market research for people. These days I’m doing it less often. I think it’s because I’ve become disillusioned

Blogging at tipping point?

Jennifer Rice first pointed to these stats on blogging a few days ago. Jennifer and I were chatting about them on the phone yesterday, and

Opining for Money

Last night I was paid to take part in a panel of experts (who me?) to give feedback to a financial brand about the trends

The flaws of focus groups

A good article from the Market Research industry trade mag highlights some of the pitfalls of focus groups – how sometimes they reduce the sense of connection with the customer.

Survey fatigue

I’ve just completed a survey handed to me at Euston station the other day. It’s one of those standard multiple choice jobbies. Don’t ask me

The tyranny of the explicit in marketing

I’m continuing to have thoughts in response to reading Herd probably because Mark Earls’ position so often reverberates with mine. There’s nothing like having one’s

The “I love data” guy

Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone

MRS conference

James and I put in an appearance at the Market Research Society Conference in London yesterday. We gave a short talk about Blogging and listened

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Taming the groupies

Hard on the heels of The Wisdom of Crowds comes Steve Davis’ Master Facilitator Journal with a feature on Groupthink. Here’s the summary When Does Groupthink Occur? Group think is

Johnnie Moore

The pub is the place…

James Governor just tweeted a post he wrote back in 2004: The Pub is the Place (for Creativity and Innovation). In it he quotes Prof Howard Trevor Jacobs: “We are

Johnnie Moore

Attention

Grande Lum quotes WH Auden: Choice of attention – to pay attention to this and ignore that – is to the inner life what choice of action is to the

Johnnie Moore

Christina at Ricksticks notes

Christina at Ricksticks notes the arrival of a rebranding for Kodak with limited enthusiasm coming as it does on the back of efforts like AT&T. She observes Well, it seems