Continuing my thoughts on the downsides of focus groups. I’m not saying they are inherently wrong but that there’s a lot that’s not good about the way they are often used.
Leapfrog Research had a good article in the MR industry magazine recently. Here’s a copy (word format). I love the descriptions of what goes on in the client side room (the room where the clients sit watching the group take place)
The viewing facility as business centre
Mobile phones recharged, laptops plugged in
Tony‘s been writing of his first time experiences of focus groups – two in one week. He comments: I attended my first ever advertising focus
I used to do a lot more market research for people. These days I’m doing it less often. I think it’s because I’ve become disillusioned
Ton Zijlstra has done an eloquent blog Every Signal Starts Out As Noise. He argues, provocatively, Why do we call information and data coming to
Jennifer Rice first pointed to these stats on blogging a few days ago. Jennifer and I were chatting about them on the phone yesterday, and
Last night I was paid to take part in a panel of experts (who me?) to give feedback to a financial brand about the trends
I’ve just completed a survey handed to me at Euston station the other day. It’s one of those standard multiple choice jobbies. Don’t ask me
I’m continuing to have thoughts in response to reading Herd probably because Mark Earls’ position so often reverberates with mine. There’s nothing like having one’s
Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone
James and I put in an appearance at the Market Research Society Conference in London yesterday. We gave a short talk about Blogging and listened
By accident two British Government efforts at consultation have come my way today. The first is contained in the Guardian News Blog, where this article,
I spent Thursday afternoon at Channel 4 which was hosting a conference on Britain’s education system. My friend Steve Moore (here’s his website) created this for them, as the first
When I’m talking about facilitation, I often find myself saying that the effort to be efficient is what makes meetings inefficient. By setting agendas which assume that groups of people
I work with James and I’m biassed but I really like his post: What Marketeers Can Learn from Skype Part 1 and Part 2. A good summation of what “Those
Dave Snowden mentions two good aphorisms to guide vigorous debate argue as if you are right and listen as if you are wrong (from Karl Weick) strong opinions weakly held
