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Day: May 14, 2004

Johnnie Moore

The flaws of focus groups

14 May 2004

A good article from the Market Research industry trade mag highlights some of the pitfalls of focus groups – how sometimes they reduce the sense of connection with the customer.

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Johnnie Moore

Leading?

14 May 2004

I see the word “leading” used all the time to describe organsations. Nearly always it means that the company is not the biggest in its sector but desperately needs us to believe it is important. Interestingly, the word “leading” has another definition (pronounced ledd-ing) – from printing, where it stands

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Johnnie Moore

Opining for Money

14 May 2004

Last night I was paid to take part in a panel of experts (who me?) to give feedback to a financial brand about the trends we saw, their future strategy, blah blah. I met some interesting people and we talked and talked. Most of it was conducted focus-group style behind

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Johnnie Moore

NBC Universal brags

14 May 2004

Over breakfast yesterday Jennifer Rice and I looked at the double-page spread in the FT from the newly merged NBC Unversal. Which seemed only to tell us how very big they were. As well as a couple of vacuous taglines that you usually get on movie trailers. (You know the

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Johnnie Moore

Relationship or transaction

14 May 2004

Good post by Chris Lawer: Overseas call centres damage the brand. Suggests that the cost savings of outsourcing are often negated by loss of customers. (And that’s not taking account of the impact on customers who don’t actually leave which is easily measurable. What about the lost goodwill and enthusiasm

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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