Johnnie Moore

NBC Universal brags

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Over breakfast yesterday Jennifer Rice and I looked at the double-page spread in the FT from the newly merged NBC Unversal. Which seemed only to tell us how very big they were. As well as a couple of vacuous taglines that you usually get on movie trailers. (You know the ones, with the gravelly American voice) “And the future begins now” and “Imagine the possibilities”. They say life imitates art, and here are two nominations for the art (parody) this calls to mind for me.

First, the Very Big Corporation of America from Monty Python’s Meaning of Life. (And I wonder who will play the Crimson Mutual Assurance to NBC Universal?)

Second, going back a bit, Shelley’s Ozimandias

I met a traveller from an antique land

Who said: “Two vast and trunkless legs of stone

Stand in the desert. Near them, on the sand,

Half sunk, a shattered visage lies, whose frown,

And wrinkled lip, and sneer of cold command,

Tell that its sculptor well those passions read

Which yet survive, stamped on these lifeless things.

The hand that mocked them, and the heart that fed.

And on the pedestal these words appear:

‘My name is Ozymandias, King of Kings:

Look on my works, ye mighty, and despair!’

Nothing beside remains. Round the decay

Of that colossal wreck, boundless and bare

The lone and level sands stretch far away

It’s a bad sign that this company has nothing to tell us except how important it is.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2010-05-28

The No. 1 Habit of Highly Creative People | Zen Habits The No 1 Habit turns out to be solitude, backed up by quotes from celebrated creative types. Makes sense

Johnnie Moore

Innovation or real needs?

Tim Kastelle has good post The Worst Innovation Quote Ever. That’s the one about inventing a better mousetrap and the world beating a path to your door. Apparently there are

Johnnie Moore

The management myth

I enjoyed Matthew Stewart’s polemic against management education in The Atlantic. He recounts his success in management based on a mixture of philosphy and… winging it. After I left the

Johnnie Moore

Failure and learning

Donald Clark has a useful post on the role of failure in learning. He contrasts the airline industry, which scrutinises and learns from failure to create safety, with HR convention: