I see the word “leading” used all the time to describe organsations. Nearly always it means that the company is not the biggest in its sector but desperately needs us to believe it is important.
Interestingly, the word “leading” has another definition (pronounced ledd-ing) – from printing, where it stands for extra empty space between lines of type.
When I read about a “leading company” I can’t help thinking of that meaningless empty space…
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The new logo for the 2012 Olympics has been launched accompanied by the customary list of contrived quotes about what it allegedly conveys to people. These always sound as daft
Video 17: Tantrum – a creative innovation exercise | Langmaid Practice Too often organsiations try to do creativity as if it's all about being "positive". Engaging the shadow feels scary
Rob Paterson has two excellent posts throwing down the gauntlet to conventional thinkers in ad agencies and beyond. Online advertising is NOT marketing 2.0.
"The Royal Wedding and Intellectual Property Conference" (pdf) In a hundred years I hope people will look back at things like this with incredulous amusement. Like we look back on
