Jennifer’s post also quotes a reader called Patrick who emailed her thus:
I start to believe that no one really knows what works
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
In an imagined world where cause and effect no longer work predictably… Most people have learned to live in the moment. The argument goes that if the past has an
Tim O’Reilly’s proposal for a bloggers code of conduct is looking increasingly forlorn. Over at gapingvoid Kathy Sierra rejects it. And Tristan Louis gives it a well-deserved fisking (hat tip:
The Washington Post reports On a recent Alaska Airlines flight passengers were told to remain buckled and seated for the last 30 minutes before landing at Reagan National Airport. It
I’ve just upgraded to MovableType 3.16 and I’m having a problem with some of the individual archives (the pages you use for adding comments and trackbacks). Apologies if you can’t
