May 17, 2004

Fuzzy brand boundaries

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Rob at Business Pundit points to a Forbe’s article The Slipper Solution

Pick up the phone to book a flight with JetBlue and you might reach Margo Canaan at her rented home in Salt Lake City. While the single mother helps fliers pick their seats her five children ages 4 to 16, occasionally sit in the same bedroom-office doing homework. They know to keep quiet so Mom can do her work. Her uniform: everyday clothes, plus a pair of fluffy white-and-blue slippers shaped like airplanes.

As Rob says, a nice alternative to either/or thinking about outsourcing.

It’s also another sign of the fuzziness of the boundaries that define a brand. And kudos to JetBlue for a bit of smart, high-tech:high-touch thinking.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Power corrupts

I think it corrupts deeply and instantly in ways we often don’t notice. And sometimes it becomes more obvious. In the last 24 hours I’ve meed made aware of this,

29 September 2009

The perils of planning

That Curt Rosengren he’s a top blogger. I think he is giving a continuing masterclass in a particular type of blog: one that supports his business and balances lots of

23 February 2004

Culture vs Strategy

More punchy stuff from Mark at fouroboros: here’s how basic it really is. Choice titbits: 2. Understand that when guys like Harvard’s Schein and the London School of Economics’ Maister

22 July 2004

Walking with dinosaurs

James Gardner has some good advice for graduates joining organisations and facing the old hierarchy: Walking with Dinosaurs. ..have a look at your IT organisation and especially at your development

Fuzzy brand boundaries

Johnnie Moore

Share Post

More Posts

More Updates