I see that Seth Godin is pointing out the pitfalls of benchmarking.
We can benchmark our eyesight, our rowing speed, our memory or even our ability to come up with great ideas at a moment
Tony‘s been writing of his first time experiences of focus groups – two in one week. He comments: I attended my first ever advertising focus
I used to do a lot more market research for people. These days I’m doing it less often. I think it’s because I’ve become disillusioned
Ton Zijlstra has done an eloquent blog Every Signal Starts Out As Noise. He argues, provocatively, Why do we call information and data coming to
Jennifer Rice first pointed to these stats on blogging a few days ago. Jennifer and I were chatting about them on the phone yesterday, and
Last night I was paid to take part in a panel of experts (who me?) to give feedback to a financial brand about the trends
A good article from the Market Research industry trade mag highlights some of the pitfalls of focus groups – how sometimes they reduce the sense of connection with the customer.
I’ve just completed a survey handed to me at Euston station the other day. It’s one of those standard multiple choice jobbies. Don’t ask me
I’m continuing to have thoughts in response to reading Herd probably because Mark Earls’ position so often reverberates with mine. There’s nothing like having one’s
Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone
James and I put in an appearance at the Market Research Society Conference in London yesterday. We gave a short talk about Blogging and listened
More pith from Paul Graham: We can all imagine an old-style editor getting a scoop and saying “this will sell a lot of papers!” Cross out that final S and
Thanks to Tim Kitchin for emailing me to say that Zopa‘s website is up and running. Tim says in his mail: I am proud to be peripherally connected to this
James and I are giving a talk at the Market Research Society Conference later this month. This should be interesting as I’ve not been particularly appreciative of the MR industry
… is the job Tony Goodson is after. (Parky=Michael Parkinson, celebrated UK talk-show host). He’s decided to based his podcasts around interviews with interesting people but to begin with he
