Johnnie Moore

The “I love data” guy

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone who loved data. And he clearly does.

Which is great. There are plenty of folks who say metrics are important, and many of them sound like bad parents, moralising not enthusing. With Bill, it’s the other way round. He’s the sort of metrics guy you would actually enjoy having on your team. His company keeps a fun blog too. I liked this post by his colleague Heather Hopkins about the world cup search queries revealing the prevailing obessions of England football fans.

Peter Crouch’s rise in UK internet searches is almost entirely due to the England striker’s robotic goal celebration, as seen after his goal against Hungary on 30th May. The top search terms for Peter Crouch are dominated by searches relating to his dance moves, with ‘peter crouch dance’, ‘peter crouch robot’, ‘crouch robot’ and ‘peter crouch robot dance among the top search terms for the striker.

Beckham’s next hairstyle has also piqued interest online. Amid growing speculation into the look that David Beckham will sport in the 2006 World Cup, searches for David Beckham focused on the player’s hair style, with ‘david beckham hairstyles’ and ‘david beckham hair’ among the most popular search terms for the England captain.

As well as being amusing, it does show that there’s a lot of market research insight available for next-to-nothing by simply following internet behaviour.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2010-07-08

Embracing the Chaotic: Cynefin and Humanitarian Response « WanderLust How the differences between the chaotic complex and complicated affect aid organisations dealing with disasters. A view from the really sharp

Johnnie Moore

No escaping conversation

Hugh observes Writing about marketing without losing all self-respect is harder than it looks. Couldn’t have put it better myself, so, there, I’ve let Hugh do it for me. He

Johnnie Moore

Feed me

The Guardian has started its own version of the HuffPo comment is free. (They’re well ahead of most mainstream media in their embrace of the digitial, so I was surprised

Johnnie Moore

Accountability…

Jack/Zen makes a good point:In many of the organizations I work in the overperforming criticize the underperforming and ultimately call for what’s considered the ultimate cure: “holding people accountable.” Just